Best Basic Digital Marketing Course in Dehradun – Ridhaan Technology
Ridhaan Technology, founded in 2018, is one of Dehradun’s most trusted digital marketing training institutes. Our 3-month Basic Digital Marketing Course is specially crafted for beginners who want to enter the digital industry with strong fundamental knowledge and practical skills. This program provides a perfect blend of theory, hands-on practice, and real-world exposure to help students build a strong foundation in online marketing.
Course Overview
Duration:
3 Months Comprehensive Training
Learning Format:
Classroom + Practical Training with Real-time Live Projects
Certification:
Receive an Industry-Approved Digital Marketing Certificate after successful completion.
Special Offers:
Enjoy up to 50% discount on course fees for early enrollments.
What You Will Learn
1. Search Engine Optimization (SEO)
- Master basic SEO techniques
- Learn keyword research, on-page and off-page optimization
- Understand how to rank websites organically
2. Social Media Marketing (SMM)
- Create and manage professional brand pages
- Build social media strategies for Facebook, Instagram, and other platforms
- Learn audience engagement and growth methods
3. Google Ads / PPC
- Understand paid advertising fundamentals
- Learn to run targeted ads for better conversions
- Budget management & performance tracking
4. Content Marketing
- Develop content that attracts and retains audiences
- Learn content planning, structuring & optimization
5. Email Marketing
- Build email lists and run automated campaigns
- Learn lead nurturing and communication strategies
6. Website Design Fundamentals
- Introduction to website structure and layout
- Basics of user-friendly and responsive design
7. Basic Graphic & Video Editing
- Create graphics for social media
- Learn simple video editing for ads and promotions
8. AI Tools in Digital Marketing
- Learn how AI enhances productivity
- Explore trending AI tools for marketing, content, and analytics
Why Choose Ridhaan Technology?
Expert Mentors
Get trained by experienced professionals with real industry exposure.
Practical Learning Approach
Work on live projects to understand real-time marketing strategies.
Affordable Training Fees
Budget-friendly options with flexible payments and seasonal discounts.
Career Growth Support
Resume building, interview preparation, and job/internship assistance.
Trusted Institute in Dehradun
With 680+ trained students and 330+ completed client projects, Ridhaan Technology has built strong credibility in the digital education space.
Fundamentals of Online Marketing
The process of online marketing entails the promotion of products and services through the use of the internet, digital platforms, search engines, social media, websites, and email. This helps businesses reach the right audience, build brand awareness, and increase sales.
Key fundamentals include:
- Understanding Your Audience: Know who you are targeting and what they need.
- SEO (Search Engine Optimization): Improve your website’s ranking on Google to get free, organic traffic.
- Social Media Marketing: Use platforms like Facebook and Instagram to connect with customers.
- Content Marketing: Create valuable content—blogs, videos, posts—to engage and educate your audience.
- Paid Advertising (PPC): Run targeted ads for quick traffic and conversions.
- Email Marketing: Send newsletters and offers to nurture leads.
- Analytics: Track performance to improve your marketing strategies.
Keyword Research Analysis
Keyword research analysis involves the identification of words and phrases that people use to search for information on search engines. It helps marketers understand customer intent, analyze competition, and choose the best keywords to target in SEO and paid ads.
Key steps include:
- Finding Relevant Keywords: Using tools to discover what your audience is searching for.
- Analyzing Search Volume: Choosing keywords with good traffic potential.
- Checking Competition: Selecting keywords that are easier to rank for.
- Understanding User Intent: Knowing whether people want information, products, or services.
- Final Selection: Picking the most effective keywords for website content and campaigns.
SEO means the skill of improving a website so that it ranks higher in Google search results. Strong Google ranking skills will make your brand more visible, generate organic traffic, and build trust online.
Key skills include:
- Keyword Optimization: Using the right keywords in titles, content, and headings.
- On-Page SEO: Improving URLs, meta tags, image alt text, and internal linking.
- Quality Content Creation: Publishing informative, original, and user-focused content.
- Technical SEO: Ensuring fast loading speed, mobile-friendly design, and proper site structure.
- Backlink Building: Getting links from trusted, relevant websites.
- Regular Analytics Tracking: Monitoring performance and updating strategies.
Google Business Profile or GMB is a free tool that enables businesses to appear on Google Search and Google Maps. It allows showcasing of important information like your address, contact number, website, services, photos, and reviews.
Key benefits:
- Improves Local Visibility
- Helps Customers Find You Easily
- Builds Trust Through Reviews
- Boosts Local SEO Rankings
- Drives Calls, Visits, and Lead
Social Media Marketing (SMO)
Social Media Optimization or Social Media Marketing simply means promoting a brand, product, or service using social networking sites such as Facebook, Instagram, YouTube, and LinkedIn. It focuses on creating appealing content, building an audience that is loyal, and driving traffic to your website.
Key benefits:
- Increase Brand Awareness
- Boost Engagement & Followers
- Drive Website Traffic
- Generate Leads & Sales
- Build Strong Customer Relationship
Blog–Article Writing (Blogging)
Blogging is the process of writing informative and engaging articles to educate readers and attract visitors to a website. It helps build authority, improve SEO, and connect with your audience through valuable content.
Key benefits:
- Boosts website traffic through SEO
- Builds trust and brand authority
- Engages and educates your audience
- Generates leads and conversions
- Supports social media and email marketing
Google Ads / PPC
Google Ads, also known as Pay-Per-Click (PPC), is an online advertising platform that allows businesses to display ads on Google search results and partner websites. Advertisers pay only when someone clicks on their ad, making it a cost-effective way to drive targeted traffic.
Key benefits:
- Immediate Visibility on Google
- Target Specific Audience
- Control Over Budget & Bids
- Track & Measure Campaign Performance
- Boost Leads, Sales & Conversions
Meta Sponsored Ads
Meta Sponsored Ads are paid advertisements displayed on Facebook, Instagram, and other Meta platforms. These ads help businesses reach a specific audience based on interests, demographics, and behavior.
Key benefits:
- Targeted Audience Reach
- Increase Brand Awareness
- Drive Website Traffic & Leads
- Flexible Budget Options
- Measurable Results with Analytics
Logo Making & Post Designing
Logo Making and Post Designing are essential visual elements for building a brand identity. A well-designed logo represents your brand, while engaging social media posts attract and retain audience attention.
Key benefits:
- Create a Strong Brand Identity
- Enhance Professional Appearance
- Engage Audience with Visual Content
- Boost Social Media Reach
- Support Marketing Campaigns
Email & Affiliate Marketing
Email Marketing is the process of sending targeted emails to nurture leads, promote products, and build customer relationships. Affiliate Marketing involves partnering with individuals or businesses to promote products and earn commissions on sales.
Key benefits:
- Reach Targeted Audience Directly
- Build Customer Trust & Loyalty
- Increase Sales & Revenue
- Cost-Effective Marketing Strategy
- Track Performance & Optimize Campaigns