In modern era everything is running on online platforms, the presence of the audience is shifted from traditional media sources to online platforms where SEO (search engine optimization) comes to play a crucial role to enhance online visibility and to upgrade the market of social platforms.
WHAT IS SEO?
SEO typically refers to the technique of optimising your website and content to provide it a better ranking in the search engine. It enhances and makes your online visibility in accordance with people searching for the relevant content, product or any kind of service that a user searches for.
SIGNIFICANCES OF SEO
ENHANCE ONLINE VISIBILITY: SEO enhances the online visibility by making the reach smooth to get the online target audience, attract and retain customers.
INCREASE WEBSITE QUALITY: SEO helps to provide a structured, well modified and designed body of website to users to increase the availability of audience and to achieve their attention towards the website.
OPTIMISE THE CONTENT: Optimising content involves keywords research and using high quality keywords and keyword phrases, choosing appropriate title, heading, Meta description and other body of the content to reduce spam and keyword stuffing.
INCREASE TRAFFIC: By improving website visibility on search engine result pages (SERP) provide high ranking and click to the website so that to increase high traffic to the page.
COST EFFECTIVE: It is more cost effective in comparison to other paid advertisements as it requires only bare minimum investment to execute it.
TYPES OF SEO
SEO typically categorised among three types which are:
(a) ON PAGE SEO: It focuses on the optimization of web pages and their content for search engines and users to rank pages higher on google to drive more organic traffic.
KEY ELEMENTS:
- Keyword Analysis
- URL inspection
- Meta, Title and Description
- Internal linking
(b) OFF PAGE SEO: It generally focuses on the outside activities to enhance the growth of the website.
KEY ELEMENTS:
- Backlink creation
- Guest posting
- Link building
- Marketing
(c) TECHNICAL SEO: It focuses on the technical requirements and advancement of the website.
KEY ELEMENTS:
- Structuring the website
- Securing the URL
- Updating the pages
- Introduction with new tools
CONCLUSION
Overall, SEO plays a crucial role in reaching the audience and for the upgradation of website pages and help to rank business keywords in Google SERPs.
With its quality of generating organic traffic and being cost effective, it helps in developing business, services or any particular content and provides a positive user experience to the website.
RidhaanTechnology is a leading SEO service providers in India helping businesses to rank higher in Google SERPs.
